About BMSC
How Black Magic Social Club began? | Why BMSC matters | Who is BMSC for | Founder
How Black Magic Social Club began?
Black Magic Social Club began in a small apartment, filled with ideas and dreams in 2023. After researching the greeting card space, I developed a product line and began printing in 2024. In 2025, I had a major surgery which was a setback but gave me the time to dream about what Black Magic Social Club could really be.
In that dream, it became clear my vision to create stationery and home decor that reflects the diversity of our world. After struggling to find greeting cards that represented my sentiments or style, I decided to create what was missing.
Why it matters?
Our grandmothers wrote letters that carried recipes, prayers, and secrets. I can still remember my grandparent's friends letters and postcards in bibles.
We carry that tradition forward one card at a time.
In today’s world, meaning is often replaced by noise. And it feels like, there’s little space to honor what’s sacred: memory, language, and love.
Who is Black Magic Social Club for?
Black Magic Social Club was built for people like me and you. You dare to honor joy, grief, pride, and love in permanent print. Maybe some see it as cringe, but we see it as honoring and using the the skills our ancestors fought to access: reading, writing and memory.
Pick a card. Write what you mean. Send something that can’t be deleted. Let them live in drawers and memory boxes, like the heirlooms they are.
Protect what matters to you. Write it down. Pass it on.
Say what matters, in a way that lasts. We want to help you build rituals of care, not just habits of convenience.
About Yves, the founder
Black Magic Social Club began from my love for art, history, and being the one who often feels like an outsider while shopping. Frustrated by the lack of representation in everyday paper products, I created a brand that's sentimental and sometimes silly.
I was a freelance graphic designer for over 10 years and learned my way around Photoshop, Illustrator and (lately Procreate) really well. I'm a big proponent of tech, but also don't think it should replace humans in all endeavors.
Growing up in public housing in the South, surrounded by faith and stories, paper wasn't just paper. It was how we held onto people, to history, to hope. Handwritten cards, tucked-away notes, obituaries, treasured letters; they were all proof that people I never met existed.
My career in fast-paced tech is a world away from those beginnings. Yet, I always felt a pull back to something slower, more intentional. A serious health scare in 2024-2025, requiring surgery and a long recovery, brought a profound clarity: I couldn't wait for the "right" moment to create something truly meaningful
This is a self-funded labor of love. Every product is made with care, and I still work full-time in tech to make it all possible. It's not a side hustle, it’s a main passion.
Checkout my statement on AI + Ethics.
How Black Magic Social Club began? | Why BMSC matters | Who is BMSC for | Founder